Who We Are

Hey — I am Maxim with American Holding, Inc, and this is my little corner of the internet. I believe in doing things differently, and I am (quietly) on a mission to make whatever I build feel alive, honest, and full of purpose.

Our Story

Once upon a time (not too long ago), this was just a sketch in a notebook — an idea, a question: "What if I built something that felt like me?" I didn’t have a grand business plan or venture capital — just a deep urge to do work that matters. Over cups of coffee, late-night chats, trial and error, I found my way: making things that blend function and soul.

I’ve grown since then — added people, refined our vision, and learned a heck of a lot. But the spirit is still the same: if you show up, be real. Do the hard work. Let the mistakes teach you. Celebrate the small wins.

What We Stand For

These are the values we wake up with:

• Integrity over polish — we’d rather do the right thing than just look good.

• Creative curiosity — always asking “Why? What if? How else?”

• Craft with care — attention to detail, in everything from code to copy to how we hit “Send.”

• People first — our work exists for you. Not the other way around.

• Growth mindset — we’re building a practice, not a monument.

Where We’re Headed

We don’t pretend to have it all figured out. But here’s what we’re chasing next:

• Deepening our relationships with the people who already believe in us

• Expanding into new areas (maybe [new offering / project / medium])

• Keeping the scrappy, curious, imperfect energy alive — even if we grow bigger.